Press and Media

"Don
Polec's World" airs Monday on Action News at 6:00 and Friday and
Sunday on Action News at 11:00.
ALTERNATIVE BATH
(aired 03.13.06 6pm)
Many people seek out the soothing offerings of a luxury day spa to find
relaxation and relief from the stresses and tensions of the day.
But let's be realistic folks, people like these guys, who really need
tension relief are probably not going to go for a misting of lavender
oil mixed with petunia pollen and butterfly tears. No they're more likely
to go for what they can get in that place there.
The newly opened Southampton Spa, an old world style alternative featuring
classic Russian baths, Turkish baths, and Swiss showers. A virtual United
Nations of personal hygiene with rugged amenities that for centuries soothed
the aching muscles of farmers in Kiev after 14 hours in field planting
turnips.
Steven Nayflesh/Southampton Spa: "None of spas in Philadelphia
area don't have anything like that so we decided to be the first one."
Where pools of ice water bring invigorating relief from a session in
a hot rock heated sauna that approaches souffle temperatures.
"Russian tradition...It's very hot...And we've got special hats
for that. Your hair gets hot. REALLY hot. Like boiling temperatures.
The Turkish bath, people like to come in when its at minimum 195. No,
it doesn't sound pleasant but finally I tried it&it's relaxing.
Toxins come out, it's good for blood pressure. And he does the special
treatment called "platza" treatment. It's a special oak leaf
brush."
That circulates the hot air or steam, enhancing skin tone and muscle
relaxation, which when alternated with ice water rinses and honey rubs
and massages using everything from strawberries and sour cream to other
traditional additives provides for a soothing yet invigorating experience
that continues to win over advocates.
"It's going to take 5-10 years off your age. Believe me it's really
pleasant and you sleep like a baby I've got to add that too."
The result of a proven centuries old health regimen of extreme heat followed
by extreme cold whose benefits continue to be heard across the world.

Posted on Sun, May. 21, 2006
Basking in the banya
By Aaron Kuriloff
For The Inquirer
The thermometer on the sauna wall read 250 degrees, although the little
needle seemed broken, pinned at the top. But the air certainly felt that
hot.
Not that I could ask anyone. I had lost the ability to speak as soon as
I walked into the Philadelphia area's first Russian banya, or
baths. The seat of my bathing suit burned on the wooden bench as my body
sent urgent messages upstairs, alerting the head to implement an orderly,
if belated, "Oops, we've wandered into an oven" exit strategy.
I fought to ignore me. I wasn't going to wuss out five seconds into my
debut visit to the Southampton Spa, the newly opened Russian/Turkish banya
in Bucks County. To the Russian ancestors in the Kuriloff family photo
albums, baths such as these were important hygiene centers, not to mention
a pleasant change from watching another ice storm bury the shtetl.
I didn't want to let down my forefathers. And I had been to communal
baths before. Things soaked into my pores include essential minerals from
Marienbad and Budapest, sulfur from the Aeolian Islands, and salt from the
Dead Sea.
So I wrapped a towel around my head and hunkered down, breathing
through the cotton to cool the air and watching the sweat evaporate from
my arms. Long seconds ticked by. I checked the time.
I'd been in for three minutes.
I was still thinking about my relatives, but not in a good way.
"Uncle," I said.
From the exterior, Southampton Spa appears as "Russian" as
any office supply or shipping warehouse lining the byways between Street
Road and the Pennsylvania Turnpike.
A revamped ice-skating rink, it looks nothing like one of the
$300-per-night "water spas" serving skiers in Sun Valley or Vail
either.
But Southampton isn't really a spa, it's a schvitz (Yiddish for
"sweat," the word acts as both a verb and a noun). Banyas (which
are recorded in Russia as far back as the 11th century) first proliferated
in the Russian-Jewish communities of New York, Philadelphia, Chicago and
other large cities, mainly because tenements lacked bathing facilities.
Their numbers dwindled as those immigrants assimilated, but a handful
held on as social and recreation centers: the 10th Street Baths on the
Lower East Side, Chicago's Division Street Baths - meeting places for
tough guys, poets and honest businessmen (and, more recently, women).
All maintain a stripped-down aesthetic that makes them more
guy-friendly than your typical spa experience. At a spa, one pays hundreds
of dollars to get rubbed with rare mineral salts. At the schvitz,
one pays $4.95 for borscht and pickles.
My brother Gabe - a north Philadelphia teacher in dire need of
relaxation - and I pulled up to Southampton on a Tuesday afternoon.
Although a "Grand Opening" sign flapped next to the door, there
was a positively un-American lack of pomp.
An attendant greeted us as we came in the door and explained the
system. Entry costs $30, which buys you a day of sweating, soaking and
relaxing. Clothes and valuables are stored in a locker; unlike some baths
around the world, swim suits are required. We changed and exited the
locker room into the main room of the baths.
This central area has high ceilings and was decorated with Greco-Roman
friezes. An antiseptic tile floor surrounded a small swimming pool and a
pair of Jacuzzis. The staff had set up plastic patio furniture around the
swimming area, and a snack bar sold fresh fruit and tea.
The baths themselves consist of a Russian sauna, a Turkish sauna, a
Finnish sauna, and a steam room, listed in descending order of heat and
ascending order of humidity. Inside each spa were three rows of wooden
benches - the higher the hotter.
Gabe and I peered into the windows of each sauna. Nobody was around. I
looked at Gabe. He shrugged. We marched into the Russian sauna and sat
ourselves down on the highest bench.
Unlike a standard Finnish sauna, the pine or cedar box common to
American health clubs heated by an electric element enclosed in one
corner, Southampton's Russian baths are built around a brick oven that
takes up one-fifth of the room. The ovens enclose a half-ton of rock,
heated overnight by a gas flame.
Attendants raise and lower the temperature and humidity in the room by
pouring water onto the rocks from a big ladle. Signs in Russian and
English threatened dire consequences for any non-employee who touches the
ladle.
Touch the ladle? We could barely stand up as we stumbled back into the
hallway, visibly steaming and gasping, fishlike, for cool air.
Before us, the spa presented two different ways to cool down, both
terrifying: a plunge pool filled with icy water and a row of multi-headed
Swedish showers that looked suspiciously hard to control.
Gabe charged into a shower and yanked the handle. The effect was the
same as if he'd been blasted with chilled water from a high-pressure hose.
Gabe defended his head with his hands as the shower roared and water
overflowed the six-inch basin at his feet. Finally, he grabbed the handle
and pushed it up, shutting off the spray.
"Blurg," he said, as I convulsed with laughter.
To avoid Gabe's mistakes, I chose the plunge pool. Slowly, I tried to
force myself into the icy waters, but I couldn't get past my waist - until
I slipped off the ladder and fell in.
It was Gabe's turn to laugh as I heaved myself out and toweled
frantically. Where water touched me, I turned bright pink.
We recuperated poolside. Gabe ordered tea, and a server brought lemon,
honey and that other Russian sweetening favorite: jam.
Tea with jam. That's how the Nyflash brothers roll. Steven and Russell
immigrated to the Philadelphia area with their family from Ukraine 10
years ago - long enough to develop a disgruntled attitude toward their new
home's sports franchises.
About three years back, the brothers and a friend from New York were
lamenting that Philly had no banya where they could recuperate. Then
someone said, "Wait a second... ."
Despite the un-nostalgic decor, the Nyflashes wanted a classic banya
experience. "The majority of the people who come are Russian,"
said Steven. "I'd say 20 to 30 percent are Polish. Maybe another 10
percent are Turkish. It's a European tradition, so people from Europe know
what's up."
Nyflash also pointed us toward the Turkish sauna, which has spigots and
a shower head.
"When you feel you can't take it anymore, you put some water on
yourself," he said.
By splashing cool water on our heads and wrists, we lasted a more
respectable eight minutes in the 235 degrees.
We also found a few dried oak leaves left behind from someone's venik - a fragrant bundle of soapy oak or birch branches bound together and used
by bath-goers to administer a sort of self-flagellating massage that banya
enthusiasts say improves circulation and eases muscle and joint pain.
A man passed by, offering us a platza, a vigorous type of
rubdown with the branches delivered right there in the sauna.
The thought of a platza makes Jewish men of a certain age plotz with
nostalgia. "It's the tradition," said Nyflash. "You go to
the banya, you take the brush and you do the platza."
Newbies like it too, he said. "We had five or six American girls
come in and they all got one together. They were amazed. After they came
out, they couldn't even talk."
I bet. After our success in the Turkish sauna, we plunged like
veterans, then recuperated by reading poolside. In the corner, a
flat-screen TV played what looked like a Russian version of Judge Judy.
An unseen fellow bather announced his first trip to the plunge pool with a
high-pitched shriek.
By the time we made it to the Finnish sauna, the steam room felt like a
hot August day on Walnut Street - muggy, but tolerable. Thus trained, we
decided to give the Russian sauna another shot, slinking back in with
trepidation.
This time, we sat on the lowest level, in the coolest air, with our
heads bowed and covered with towels. We slumped forward, hands on our
knees.
After a minute or two, we discovered we could converse, if only a
little bit at a time. "I don't know how Russians do business in
here," Gabe said.
I didn't know either, but I was starting to see why they liked it. This
was our fifth stint inside a sauna today, and my muscles felt rubbery and
loose. My limbs felt as if the heat had stretched an extra couple of
inches out of them.
About 6:30 p.m., real-world deadlines started to cramp our relaxed
attitude. We weren't ready to leave.
"We close every night at 11:30, and I usually have a hard time
moving people out," Nyflash said. On weekends, the spa attracts maybe
200 people a day. On weekdays, it's more like 50.
And that's without advertising, Nyflash added. "People who've
never been before? They try it once and they want to come back."
Not that there aren't side effects.
"You smell like bacon," Gabe's girlfriend, Val Klein,
reported when we got back to his house on Wharton Street. "I mean,
hickory smoked."
I pondered the irony. Who would have thought getting in touch with our
roots would make us un-kosher?
Cedar and oak. And chlorine. That's what we smelled like. I was going
to tell them. But then I fell asleep in my chair.

Russian Bath Is Hot New Trend In Philly Area
Steam Room Temperatures Hover Around
164 Degrees
POSTED: 12:15 pm EDT May 2, 2006
UPDATED: 12:46 pm EDT May 2, 2006
SOUTHAMPTON, Pa. -- NBC 10 medical reporter
Cherie Bank looks at the hottest new trend in town.
In the Russian and Turkish bath at Southampton Spa, people sit in a room
where temperatures hover near 200 degrees and then they plunge into a
pool of ice-cold water.
Hot is just the way they like it at the Russian bath where the
temperature is a searing 164 degrees and climbing. It is so high that
people wear floppy wool hats to protect their hair.
"A typical person can usually stay here about five to eight or 10
minutes," said Steven Nayflesh, the owner of the Russian bath.
Nayflesh was born in Ukraine, where steam rooms and saunas are
common. He knew the time had come to bring the Russian bath to the
United States.
"We will teach the Americans how to relax," Nayflesh said.
Of course, no bath is complete without a platza, in which the client is
flailed with leafy bundles of oak or birch.
The flailing is followed by a hot honey and salt scrub, cold water and a
cold rinse.
But the real treat comes from going straight from the sweltering sauna
to a dip in an icy-cold pool.
"People crazy about that," Nayflesh said.
Some say the dramatic shift from hot to cold is healthy because it
increases circulation and removes toxins from the body.
People with heart conditions or who are pregnant are warned to stay out.
"Feels great, actually. You feel like you are ready to do
everything you were born again -- reborn," one client said.
Are there really any health benefits to this? Doctors Bank spoke with
couldn't think of any, but one doctor did say that many Russian people
have been known to live well into their 90s and 100s.
The Southampton Spa is located at 141 2nd Street Pike and is open every
day. The entrance fee for the day is $30. For more information call
(215) 942-4646 or visit their Web site at www.southamptonspa.com

Bucks County spa turns up the heat
By JESSE ABRAMS-MORLEY
The Intelligencer
Upper Southampton - The Southampton Spa is hot.
No, not it's-kinda-humid-out-today-so-I-better-crank-up-the-AC hot.
It's more like
I-feel-like-my-face-is-on-fire-and-I'm-breathing-pure-heat hot.
If you enjoy 186-degree Fahrenheit temperatures — that's only 26
degrees less than the temperature at which your blood boils — this is
the place for you.
The spa, which opened in February on Second Street Pike in Upper
Southampton, features the area's only Russian and Turkish baths. Early
on, most of the customers were Russians, though some daring Americans
are starting to give it a try, said Ukrainian native Russell Nayflesh,
who runs the spa with his brother Steven.
During the week, most customers are men, but plenty of women and
children visit on weekends, Nayflesh said.
The spa offers a regular sauna — usually set at a paltry 120
degrees — a steam room, massage tables, a swimming pool and a rest-aurant
that serves Russian dishes.
But the major attractions, by far, are the two high-temperature
baths. The heat in the Russian bath is cranked up close to 200 degrees,
while the more-humid Turkish bath is a balmy 165.
Local Russians were ecstatic when the spa opened, Nayflesh said. Many
had been traveling to New York regularly to enjoy the familiar bath
experience.
“It's a really, really old Russian tradition,” he said. “Many
of the [Russian] guys came down here and said, "Thank you guys.
Thank you for building this place.' ”
Americans, on the other hand, might need a couple of visits to warm
up to the baths.
“The first time I came here, I thought, "This is what it must
be like to have asthma,' ” said spa public relations staffer Andy
Smith as he sat in the Russian bath.
Here's how a typical visit to the spa works:
Customers change from street clothes into bathing suits, white robes
and flip-flops.
They usually bake in one of the baths for 10 to 15 minutes at a time.
Then they walk out, take off their flip-flops, and plunge into a pool
— with a temperature of about 50 degrees — or take a cold shower.
The contrast in temperature improves circulation, Nayflesh said.
Visitors repeat the process five or six times, taking time out
between each heat-and-plunge to talk with friends, drink tea or have a
bite to eat. Most visitors stay for at least four or five hours,
Nayflesh said. Some stay all day.
“It's almost like baseball in America,” Smith said of the social
aspects of the spa.
Admission is $30 a day for adults and $15 for children 10 years and
younger. Massages, food and drinks are extra.
The whole spa experience is relaxing, said Peter, a Ukrainian
customer who didn't want to give his last name.
“You will sleep much better,” he said. “You will sleep eight
hours, like a baby.”
To Nayflesh, the best part of the spa is that all people are treated
as equals.
“Everybody's the same,” Nayflesh said. “There are no rich, no
poor, no government, no governed. Everyone wears the same clothes.”
And endures the same 186-degree temperatures.
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